Nourhanne Fashion Avenue

Brand Identity

Design Brief Summary: Brand Identity for Nourhanne Fashion Avenue

Overview:

Nourhanne Fashion Avenue aims to establish a unique and memorable brand identity that reflects elegance and sophistication in the fashion industry. The project focuses on creating comprehensive visual assets that elevate the brand’s presence and resonate with its target audience of fashion-forward individuals, media influencers, and retail buyers.

Objectives:

- To develop a cohesive brand identity and visual identity.

- To effectively communicate the brand's essence and enhance its market presence.

Target Audience:

- Primarily women aged 18-45 who are fashion enthusiasts and trendsetters.

Deliverables:

1. Logo Design: Unique and recognizable logo with variations for different applications.

2. Color Palette: A palette that evokes luxury and style.

3. Typography: Selection of primary and secondary fonts that complement the brand.

4. Brand Guidelines: Comprehensive guidelines for consistent application of visual elements.

5. Marketing Materials: Business cards, letterhead, and social media templates.

6. Website Visuals: Key visual elements for the website to ensure consistency.

7. Packaging Design: Packaging concepts that align with the brand's luxury image.

Style and Theme:

- Elegant, sophisticated, modern, yet timeless—reflecting high-end fashion aesthetics.

Inspirations:

- Influences from top luxury fashion brands, current design trends, and elements that invoke exclusivity.

Specifications:

- High-resolution designs suitable for both print and digital use.

- Formats include vector files (AI, EPS) and high-quality raster files (JPEG, PNG).

Thanks for watching

The project page for our brand identity was exceptional! It truly captured our vision and helped us connect with our audience effectively. Highly recommend!

Nourhanne Suliman